What is email marketing?
Email marketing is a segment of digital marketing that primarily uses email to promote products and/or services. It is a useful way for customer retention since it continues to support relations with existing clients. It is also an effective tool to develop relationships with potential customers and/or clients.
Email Marketing Statistics
• 54% of marketers rate email as the most effective type of digital marketing and the least difficult to execute
• There are over 4.35 billion email accounts. This will reach 5.59 billion by 2019
• 95% of online consumers use email. 91% check their email once a day.
• 78% of UK Brand marketers say that the purpose of Email Marketing is retention.
• 64% of decision-makers read emails via mobile devices.
